10 playbooks for AdTech and MarTech

The partnership

CartographAI worked with the ANA to support its members with practical, vendor-agnostic frameworks that can be used in RFPs, innovation sessions, procurement conversations, and internal stack reviews.

Most marketers describe the same problem: the landscape is noisy, every platform promises AI and full-funnel impact, and there is no structured way to separate substance from the sales pitch. The series answers that with short, repeatable playbooks CMOs can hand to marketing, procurement, and IT teams.

What we built together

A series of vendor assessment playbooks, "Questions to Ask When You Assess a...", each covering one major area of the stack. Every playbook pairs with a joint ANA and CartographAI webinar that works through the questions with industry experts. The playbooks are designed to be downloaded, printed, and shared inside a member's organization.

Ahead of the ANA's AI & Technology for Marketers conference, the full series is stitched into a single MarTech & AdTech Sourcing Playbook that members can keep as an enduring, neutral reference.

• Content Supply Chain
• Media Buying Tools
• Measurement Suites
• Identity & Activation
• Brand Safety & Verification
• Influencers & Comms
• Commerce & Retail Media
• Web & Content
• Data Foundation & Analytics
• Data Collaboration & Clean Rooms